Operating in an increasingly crowded market, it is becoming essential for players in the banking and insurance sector to mark their difference, this difference requires the outsourcing of customer relations, content management etc.:
# Capture volatile, price-sensitive and increasingly sophisticated customers and prospects (brand comparison on the internet) that only trust will eventually convince them: the trend towards transparency is pushing banks and insurances to communicate more on their prices and to monitor more their reputation and e-Reputation (web 2.0 and bad buzz).
# Customer retention and loyalty are now becoming strategic priorities in this market. A priority that must be achieved through better customer relations and an increase in the average rate of customer equipment.
# Inform and advise: Adopting a multi-channel strategy that guarantees a total customer satisfaction.