White papers

In this age of multi-channel networks, it is becoming essential to master this new customer experience by measuring and enhancing the performance of your customer service.
The stakes of customer satisfaction measurement are economic, the sustainability and growth of companies are at stake: it must therefore receive a great deal of attention

More connected, more mobile, more participative ... Today, consumers spontaneously express themselves on all the communication channels available to them!

Each interaction thus becomes a vector of satisfaction or, on the contrary, of customer dissatisfaction.

E-merchants are becoming aware of the importance of designing differentiating and quality product sheets. Today, it is no longer a matter of presenting only an image, a description and a price.

The product sheet should be placed at the heart of the strategy of an e-commerce site and and must aim to seduce, inform, reassure and trigger a decision.

The personalization of customer relationship, the identification of "passive" dissatisfied customers, or on the contrary, those who are too active... are all improvement levers that will reduce the risk of losing them and prevent the spread of Bad Buzz.

With The LAB, Outsourcia allows companies wishing to launch new offers or services for their customers to benefit from a turnkey testing platform, with an overall support provided by experts in multi-channel customer relationship management.

At a time when offers on e-commerce websites tend to become standardized and when policies to conquer new clients are increasingly costly, e-merchants are becoming aware of the stakes of optimizing the "customer experience" and the strategies to enhance the value of their existing customer portfolio.

It is therefore necessary to rethink their customer relationship management policy by relying on a set of innovative practices to create value.